Why PR matters: 5 reasons to be PR savy by Mary Murtagh

Award-winning journalist Mary Murtagh has spent 15 years as a reporter and video journalist on the UK’s biggest regional newspapers, glossy magazines and trade press. She knows what makes the media tick and how to attract their attention.

Here are her 5 reasons why your business should be PR-savvy:

1. Editorial has four times the value of advertising because it’s
trusted and independent. So a page lead in your local weekly paper has
more impact with your potential customers and clients than an advert
of the same size on the same page.

2. PR is free (once you learn how to do it properly).

3. If your competitors are getting media coverage, and you’re not,
they are stealing a march on your business.

4. You have lots of great stories in your business that deserve to be
shouted about and no one else is going to blow your trumpet for you.

5. PR allows you to punch above your weight. So even if you are a sole
trader in your first year of business your media coverage can help you
compete with businesses far bigger than yours.

Source: The Design Trust