By Sarah Botha
The Pleiades Media team recently attended a talk held by the Public Relations Institute of South Africa (PRISA) entitled ‘The End of the Press Release’ presented by Sonya Culverwell, editor dynamo of online media and advertising industry go to Adlip. With a somewhat controversial title for us PR practitioners who can live and die by the press release, we were intrigued to hear what more we could learn about the PR landscape which has been embroiled in a vortex of change for the past few years.
